Goals and audience
Define what the website needs to help the business accomplish and who must understand, trust, or act on the offer.
For when you want to think it through first
Answer seven focused prompts without sharing contact information. You will leave with a useful project starting point, then decide whether you want to send it to me.
Redesigning an existing site? Add its address and the planner will include a simplified Foundation snapshot.
Saved temporarily in this browser. Clearing this browser’s site data will delete your entries.
Seven quick prompts
One decision at a time. A clearer project at the end.What the project planner helps define
A useful website brief does not need to begin as a polished document. The planner gives your early thinking enough structure to reveal priorities, open questions, and a practical next step.
Review your saved dashboardDefine what the website needs to help the business accomplish and who must understand, trust, or act on the offer.
Capture the tone, references, preferences, and constraints that can shape a distinct visual and verbal direction without locking the design too early.
Identify the pages, features, content, timing, and decision points that influence the size and sequence of the work.
Return to saved answers, adjust individual entries, and submit the plan when it accurately represents what you are ready to discuss.
What this means: Entries are saved temporarily in your current browser. Clearing this browser's site data will delete them, so submit the plan when you want a durable copy shared with Jason.